Innocent,
owned by The Coca-Cola Company, have been making some of the best smoothies in
the world (in my non-prejudicial and personal opinion) since 1999. We’re all
aware of their product extensions and fantastic campaigns. Consumers agree and feel
as if they have a strong connection with the brand evident after Innocent
jumped 5 places on the top 100 Social
Brands list, from 6th in 2013 to 1st in 2014.
Now innocent are going a step further launching a new range
of super smoothies, a range of functional health drinks that are also the
healthiest drinks they've ever made. Each of the drinks in the range has a
unique and specific health claim meaning the brand can offer people a smoothie
with added health benefits.
The super smoothies come in three different recipes:
· Defence: With mango, pumpkin, Echinacea, flax seeds and
vitamins C, D3 & zinc, the defence smoothie keeps white blood cells
healthy, so they’re able to keep your immune system functioning properly,
helping keep germs and bugs at bay.
· Energise: Strawberries, cherries and guarana have been
combined with flax seeds and vitamins C, B1, B2 & B6 to make an energising
smoothie.
· Antioxidant: The antioxidant super smoothie is a blend of
kiwi, lime and wheatgrass with flax seeds and three powerful antioxidants:
vitamins C, E and selenium. These help keep your cells fresh, healthy, and
working as they should, when they need it most.
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