Google Glass in the retail environment

I saw this last month and I thought it was amazing. Imagine if this was everywhere and used by everyone. Terminator and RoboCop spring to mind, but without the death and destruction.

It’s happened time after time, things we see in sci-fi films become a reality. This is well demonstrated by some of the articles and blogs that are already out there, such as How 8 Sci-Fi Gadgets Are Becoming Reality, Top 10 'Star Trek' Technologies That Actually Came True and, one of my own, Incredibly creepy or incredible and creepy?

This particular post looks at the terminator-esque, Hybris Google Glass amalgamation which, in turn, could transform customer service in the retail sector.  As you’ll see from the video, Hybris have now clearly demonstrated how Google Glass can be utilised in the retail environment.

Using the software produced by Hybris, in conjunction with technologies produced by Google (Google Glass) and Apple (iBeacon), our retail environment will change. Sales assistants can now identify a consumer, identify if they’re a valuable consumer and then have information sent to them about the consumers shopping habits. After working in a shop when I was younger, I cannot tell you how useful this would have been!

This technology not only allows for a personalised service but will also increase a brands perceived value. There’s nothing better than sales assistants, who are ultimately brand ambassadors, who know the brand in and out. Seamless perfection comes to mind; making and keeping a promise that matters and therefore setting yourself apart from competitors.

The future of commerce may be changing, but as you can see from the video below, Google Glass could change life as we know it. A bit dramatic I know but you can see where I’m coming from.