Evian have done it again and this time they’re using a super
baby! The worldwide release of The
Amazing Spider-Man 2 on April 18th 2014 has been capitalised on by Evian.
This may seem like an odd pairing but as described by Elsa De Guzman, Evian’s Global
Brand Marketing Manager, “Spider-Man is a universal icon and an essential
figure in popular culture”. You can’t argue with that!
Thankfully, Evian stayed true to their iconic ‘baby
commercials’. But how? Watch the video below and you will see. Don’t worry; I
too was fearful of what a monstrous partnership Evian and Spider-Man could have
become. I believe I was mistaken!
According to Guzman, this partnership came from the insight
that Spider-Man is an “approachable superhero, and one through whom you can
reconnect with your childhood”.
Already understanding how fruitful the notion of connecting
with your inner child is, after the success of their Evian baby&me TVC
below, in which adults discovered their reflections as babies, this was a no
brainer.
After all, youth is not a matter of age or years; youth is a
state of mind.
No comments:
Post a Comment