A Jaguar you can drink and a football team that you can’t beat!

I know my last post was also about football so I must apologise to those who really don't care about football or football promotions, but as you’ve probably gathered from the title of this post, it focuses on football. With this post however, I look at a drinks brand trying to make a name for itself in the UK!

Jaguar or JED (Jaguar Energy Dink) is a non-alcoholic energy drink produced in Austria, owned by Barcode GT LLC, distributed throughout Europe and is (already in the UK) currently trying to stamp some authority on the UK drinks market.

Jaguar, the fairly unknown brand have now announced a new partnership agreement to become the official partner of a Barclay's Premier League football club. Not a small club like Norwich, Crystal Palace or Hull, but Manchester City! Last year’s champions and quite possibly this years as well. JED will be the first ‘Official UK and Ireland Energy Drink Partner’ of Manchester City Football Club.

Jaguar say that they "aim to bring the element of luxury, sophistication and finesse of Jaguar Energy Drink to the UK market. We are confident that once you experience the premium taste of this elite brand, you too will follow our passion of ‘Once Jaguar, Always Jaguar’"

As time goes by, it will be interesting to see if the drink becomes popular here in the UK. The partnership began on 3^rd of February and I still haven’t see it on shelves.