Retail: How to appeal to mums

As we know mums are the most important consumers that retailers can reach. They usually manage the shopping budget for a household and take care of the needs of the entire family. Furthermore mums are savvy!  Savvy shopping was borne directly out of the unstable economy; now special deals and sales have become a reason for visiting a store, or a deal-breaker for mums who are averse to buying anything full-price.

Additionally, with mums moving to shopping online retailers need to know how to entice, excite and relax mums. “Anxious”, “dread” and “angst” are all words that mums have associated with shopping according to the article I found on Retail Week. The article lists 12 ways for retailers to appeal to mums:

·        Help Reduce Stress

·        Keep children entertained

·        Alleviate guilt

·        Improve facilities

·        Don’t alienate them

·        Find new ways of generating loyalty

·        Be aware of body image

·        Remember these are savvy shoppers

·        Cater for teens

·        Remember value for money is important to mums

·        Technology is important, but it’s not everything

I don’t want to regurgitate the article and I will probably use it for future posts but if you fancy having a read you can access the article by clicking here. Very interesting and insightful!