Bottles come in all shapes and sizes

As we primarily work with drinks I thought it would be nice to briefly look at how brands can actually use the material, shape and even the texture of their packaging to complement their brand and/or perpetuate their campaign message.

In the last year or so, The Coca-Cola Company have produced some very innovative packaging for their Coca-Cola offerings. The first thing that caught my eye was the ‘Coke Sharing Can’. This is an actual product that was released in France as part of Ogilvy & Mather’s 2013 TV campaign. This campaign is continuing with the ‘Share Happiness’ campaign message that began back in 2009. The Coke Sharing Can is ultimately a Coca-Cola can that splits in two, for easy sharing. 

The other innovative (not quite as practical) packaging that coke have developed is the Coke Ice Bottles. This was purely for their 2013 Colombian TVC.

Moving away from soft drinks, Heineken have decided to look at product marketing in a new (pardon the pun) light! During Milan’s Fashion Week (2013) Heineken launched their ‘Ignite’ campaign. What they created was a bottle fitted with an LED as well as wireless sensors. The LED uses the wireless sensors in order to flash in time with music, in addition to lighting up each time you take a sip or clink the bottles together.

The Heineken Ignite interactive bottle is born from Heineken’s ambition to develop an idea that would create a memorable Heineken experience, unlocking the power and possibilities of mobile innovation and technology.

One for the future - EZ-Flo water bottle! This could be a product that would work for Fruit Shoot, Robinsons Juices, and even Robinsons Squashed. The EZ-Flo system is an environment-friendly dispensing alternative to traditional squeeze, pump and spray bottles. Although this product is still patent pending, it will reduce waste, time and labour, something that we know mums would welcome with open arms!